Smear Campaigns & The Psychology Behind Them
- Karah Francis
- Jul 10
- 2 min read

There comes a time when you must accept this truth! Not everyone who speaks about you is truly seeing you. When someone sets out to slander your name or deliberately misunderstands you, it is not a reflection of your identity. It is often a reflection of their own. People can only judge from the level of awareness they have of themselves. If someone lacks respect for their own body, their emotions, or their boundaries, they will struggle to respect yours. If they are carrying deep insecurity, shame, or unresolved pain, your very existence may feel threatening to them. So, when they attack you, they do not aim with clarity! They aim based on where they hurt! This is how smear campaigns begin, it is not based on truth, it is about projection. Someone who feels powerless or exposed will attempt to control the narrative around you, often by turning others against you before they have the chance to get know you for themselves. They will strike where they assume your weakness lies; your appearance, your past, your voice, your relationships because that is where they themselves feel most vulnerable.
Their words are a mirror, not facts
Understanding this changes everything. When you realise that people are often speaking from the echo chamber of their own fears, their words begin to lose their grip on your emotions. You stop questioning your worth, and you start observing patterns.
A person who needs to discredit you to feel safe is not operating from integrity. they're operating from a place of survival, ego, or avoidance.
This is especially true with narcissistic behaviour
Narcissists often feel entitled to control how others see them and how others see you! When you no longer serve their image, or you see through their tactics, you become a threat, and in their eyes, threats must be dismantled, but here is the power in awareness! Once you understand how this works, you are no longer jaded, you are no longer caught off guard, you no longer absorb their words as truth. Instead, you recognise the strategy, and you choose to disengage not out of fear, but out of understanding not even your best efforts can influence change in this persons perspective on how they should treat people when they have nothing to gain. Just because this narcissistic individual chooses to de-value you, it is not a fact and it doesn't have to become your reality! It in fact can empower you to see your value, most importantly it can influence you to finally start being selective of who is deserving of your energy!
Clarity is your shield. Detachment is your power!
Smear campaigns lose their potency when you are no longer invested in proving your worth to the wrong person. You begin to preserve your energy, protect your peace, and speak only where you are truly heard. Not everyone deserves access to your truth, especially not those who twist it to soothe their own wounds.
You do not need to clear your name in rooms that do not honour your divine essence,
protect your peace and let the truth speak through your consistency.
